Lotten Fowler
Corporate travel consultancy Areka has appointed Lotten Fowler as its new vice-president for the Nordic region.
Stockholm-based Fowler previously spent more than 12 years as general manager of the Swedish Business Travel Association (SBTA) before stepping down in early 2023.
In her new role, Fowler will “spearhead the growth and development” of Paris-based Areka’s services in Sweden, Denmark, Norway, Finland and Iceland.
"Her wealth of experience and expertise in the industry promises valuable contributions to our clients and our team,” said Areka in an announcement on LinkedIn.
“After key hires in the DACH and US markets last year, Areka is happy to continue executing a fast-paced global growth strategy.”
During her time with SBTA, Fowler was one of the co-founders of the BT4Europe group of business travel associations, which was created in 2022 to give corporate travel buyers a stronger voice in Europe.