UK-based travel management company Clarity is launching
operations in the Nordics with a six-strong team led by Jonas Freudenberg.
Clarity Nordics is based in Sweden and will serve public and
private sector clients across the Nordics, delivering “exceptional in-country
service, bolstered by the finest local market knowledge, technology and content”.
The new operation will also become part of the One Global
network of TMCs founded in 2022 by Clarity and World Travel Inc and is expected
to add further staff by the end of the year at it implements and on-boards
business that has already been secured.
“When the challenge of solving our fulfilment needs in the
Nordics arose, we knew swift action was necessary to ensure continuity of
service from people we trust,” said Pat McDonagh, Clarity CEO and One Global
chairman. “Once we learned Jonas was available, the decision to work with him
and his team in establishing Clarity Nordics was easy.”
Freudenberg, who was formerly COO and head of global sales
for BIG Travel Sweden, added: “This is a fantastic opportunity to build
something special. Joining Clarity was an easy decision for me and my team.”
The TMC already serves a number of overseas markets and additionally
has a presence in the Republic of Ireland and Netherlands.
Asked whether further overseas expansion could follow, a
representative of the TMC told BTN Europe: “If the opportunities are there, we will always
carefully consider all possibilities for continued business growth and wider
support to our customers.”
In February, Clarity launched a new specialist division
catering to the entertainment and media industries.