Wings Global Travel has appointed Matthew Forbes as senior vice president of global growth.
Forbes will lead global sales for the UK-based TMC and will oversee development of its global service platform. He will also be tasked with developing the company’s professional services business.
Based in London, Forbes joins the company from rival Reed & Mackay, where he spent the last 17 years in a number of leadership roles, including most recently as director of sales, APAC and the Middle East. He will report to Wings chief operating officer Gary Povey, who also joined the company from Reed & Mackay in 2023.
Commenting on his appointment, Forbes said that his business development strategy will focus on customer service, “not growth at any cost”.
“We’re seeing massive industry consolidation, a race for market share and rapid adoption of new technology,” he said. “What attracted me to Wings is that the company has seen more than three decades of strong growth without losing sight of the importance of close relationships and dedicated personal service.”