The Spotlight Series


BTN Europe’s Spotlight Series addresses the key business travel categories in turn over the course of the year: travel management companies, air travel, ground transport and accommodation. Each Spotlight report tackles the pertinent angles of the day, seeking views from all corners of the industry and setting out what lies in store for travel managers.


The Spotlight Series – Air Travel 2025

Corporate air travel in 2025 is evolving amid shifting airline strategies and changing market dynamics. Travel managers, airlines, TMCs, and consultants weigh in on the development of corporate airline deals, with the challenge of securing discounts in focus. Meanwhile, airlines continue to invest in their premium product, while data-driven insights reveal key trends in airfare fluctuation, booking behaviour, travel volumes and the adoption of NDC.... KEEP READING

The Spotlight Series – Ground Transport 2024

With rising costs and increasing traveller expectations, it's essential for organisations to strike the right balance between convenience, cost-effectiveness and sustainability when structuring ground transportation programmes. This latest Spotlight Series report highlights trends such as the growing demand for flexible, on-demand transport solutions and the integration of multimodal options in travel programmes, as well as the challenges buyers face in this fragmented travel category.... KEEP READING

The Spotlight Series – Accommodation 2024

Unlock the potential of your corporate accommodation strategy with the latest instalment of BTN Europe's Spotlight Series, featuring the key trends likely to impact your 2025 hotel RFP, how new tech is improving the accessibility of serviced apartments, and why measuring the environmental footprint of your hotel needs is far from straightforward.... KEEP READING

The Spotlight Series - Air Travel 2024

As airlines forge ahead with innovative products and new distribution strategies, travel buyers and intermediaries are left to navigate the complexities that arise. In this latest Spotlight Series report, discover how NDC is shaking up the status quo, what it means for corporates' negotiated deals, and explore carriers' latest onboard upgrades.... KEEP READING

The Spotlight Series – Travel Management Companies 2024

In today's fast-paced business environment, travel management companies play a pivotal role in facilitating corporate travel but, at the same time, can be a source of frustration for buyers and their travellers alike. In this report we delve into the intricate dynamics of the TMC-client relationship, illuminating both the vital contributions and persistent frustrations inherent in this symbiotic partnership.... KEEP READING