Barcelona-based TMC TravelPerk has unveiled a “bold rebrand” as it celebrates its 10th anniversary and aims for “rapid growth”.
TravelPerk said that its new brand identity, which has been developed in collaboration with consultancy Wolff Olins, was designed to “disrupt and break away from the current sea of blue within the corporate travel management category”.
Jada Balster, TravelPerk's VP of global marketing, explained: “We felt it was the perfect time for a fresh, new brand that better embodies our bold vision and unstoppable momentum building the future of integrated travel and expense management. This isn’t just a rebrand - it’s the mark of the next chapter.”
TravelPerk, which was ranked as the eighth largest TMC in Europe in 2024, said it had a “growing focus” on expanding in the US market following its purchase of AmTrav last year.
The company also acquired spend management specialist Yokoy and secured another $200 million in funding from investors earlier this year.
"We’re proud of what we’ve built over the last 10 years, and this new brand represents the next phase of our journey,” added Avi Meir, TravelPerk’s CEO and co-founder.
“Business travel is changing and so are we. Our new brand reflects our commitment to shaping the future of travel and expense management - making the experience simpler, smarter and more seamless."
TravelPerk’s new look is being introduced across the TMC’s platforms from Monday (31 March), followed by a full rollout across its digital portals and marketing materials, alongside a brand campaign, in April.