UK-based travel management company TAG has reshuffled its global sales and operations teams with four new appointments.
The moves are part of the TMC’s global growth strategy and follow a company-wide reorganisation in late 2024 after TAG was sold to private equity specialist ECI Partners.
Louise Davies has joined TAG as vice president of operations for the EMEA region. Based in London, Davies brings more than 10 years’ consulting experience to the role from companies such as Baringa and PA Consulting.
Peter Snowdon, meanwhile, has been promoted to vice president of corporate sales and account management after seven years with the company.
Additionally, Lorraine Greig has been promoted to vice president of US operations after more than 10 years at TAG, based in Los Angeles.
.jpg "Justine Liddelow and Lorraine Greig have been promoted to VP of entertainment sales & account management and VP of US operations, respectively.")
Justine Liddelow and Lorraine Greig have been promoted to VP of entertainment sales & account management and VP of US operations, respectively.
Justine Liddelow, based in Nashville, has also been promoted to vice president of entertainment sales and account management. In addition to sales and business development, Liddelow will also be responsible for TAG’s global marketing team.
TAG chief executive Jens Penny said the appointments will help to align the company’s operations “across all markets” following a string of recent acquisitions, including that of US production travel expert Atlantis, entertainment and luxury travel specialist Travel Stars, based in Nashville, and Australian conference and incentive specialist CCM Travel.
“This marks an exciting step forward as we continue to build a high performing, globally connected senior leadership function,” Penny said.
The company also plans to appoint a VP of operations for APAC and a VP of procurement “in the coming months”.