UK-based travel management company Gray Dawes Group has appointed Sabre as its sole distribution partner globally.
The “multi-year” partnership will help the TMC prioritise investments in innovation and enhance operational efficiency, the companies said, and follows the company’s recent expansion across Europe, North America and Australia.
Gray Dawes CEO Suzanne Horner said: “We have selected Sabre as our global distribution technology platform because of their ability to support our operational model and international expansion. Their global scale, stable technology infrastructure, and investment roadmap align with our objective to grow beyond our core markets and operate efficiently on a global scale.”
She added: “By focusing our entire global operation on a single GDS, we are able to achieve far greater efficiencies within our business, freeing up time and resources to further develop our ‘always on’ service model.”
Gray Dawes, which was ranked as the 15th largest TMC in Europe in 2024, accesses Sabre content via an API connection to its ‘YourTrip’ online booking platform, which is powered by Atriis.